All marketing is about telling a story, and stories that are not incredible sell. Brand management will attain all the above mentioned stages effectively and may also make architecture of brand the brand stand out when set among other brands that are competitive. This makes brand management more difficult, and at exactly the same time, gets the confidence of the consumer more easily.
This is why practically every company has a department looking for infringement of their brand. This has been understood to increase sales by comparing the product making a correctly managed brand more advantageous in the eyes of the investor. This management includes instilling a certain degree of confidence in the thoughts of existing customers that the quality they expect from the line of products of the brand that is particular can be expected to continue. That is why corporate homes spend countless dollars yearly marketing their brand all around the world.
Brand direction will achieve all the aforementioned points effectively and will also make the brand stand out when placed among other competitive brands. This makes brand management more difficult, and at precisely the same time, gains the confidence of the consumer readily.