Beijing Bd Star Navigation Technology Co., Ltd. Introduction

An important advertising magazine in the USA, Advertising Age, printed Positioning Era in 1972 composed by Al Ries and Jack Trout, which declared the birth of positioning”. The picture fundamentally expresses a means a consumer thinks about the brand and the feelings the brand arouses when the consumer thinks about it. On the basis of these features, which the consumer associates with the brand, the company can build a competitive advantage for the brand.


The consumers interpret all advice that is got and form a subjective perception of the brand or its impression. In these four measures, the primary job of brand placement” is to have brand value and the brand recognition content orientation communications initiatively communicate with the target consumers. It really is quite simple; the essence of brand management is always to join your own view about yourself and other people's views about you . Perspectives of Brand recognition is a man sees himself, brand placement is this individual describes himself and brand knowledge is how this person is looked at by others. A business assembles its brand image through trade communication with its consumers. In the thoughts of consumers, a brand will be created when that is completed or the consciousness about a certain symbol has essentially transformed. Many people are confused about the relationship between branding placement and ” ” as well, it truly is because they confuse branding” itself with control measures and brand development.


The consumers interpret all advice that is got and form a subjective perception of its picture or the brand. In these four measures, the main job of brand positioning” is to have brand value and the brand recognition content orientation communications communicate with the goal consumers. It is really straightforward; the essence of brand management would be to join other people's opinions about you and positioning of your brand your own opinion about yourself . View points of Brand recognition is how a man sees himself, brand positioning is this person describes himself and brand consciousness is how others look at this person. Its brand image is built by a company through trade communication with its consumers. When this really is completed, in the thoughts of consumers, a brand will be created or the comprehension about a certain symbol has fundamentally transformed. A lot of people are confused about the relationship between branding ” and placement well, it truly is because they confuse branding” itself with control measures and brand development.